HERE is the link to the lecture slides.
Please post here your reflections/opinion/arguments/questions pertaining to the Introductory Lecture. Again this is a free space for discussion. Feel free to raise anything relevant to our lecture.
As nudge for further reflection, you can address some of these questions (however, feel free to raise any idea that you may have):
1) We used the example of Ugly Betty in class and how the show can be studied in different ways. What other media products are you interested in studying, and what might be the possible questions/approaches that you can take in studying them?
2) Give examples of how the discourse of globalization is framed as a) dream and b) nightmare.
3) Follow the news coverage of today's terror threat in London. How are discourses of risk and terror constructed by the media? What are the recurring codes and themes that they employ?
4) Following our discussion of Lost and Ugly Betty, can you give further comments as to how Otherness and sameness are "played with" in media narratives? Any examples from Philippine programs?
5) What enabling/disabling roles does the Internet play in the global media space?
I am excited to hear your thoughts.
Friday, June 29, 2007
Thursday, June 21, 2007
No Classes on June 22
Because of Faculty Day, there will be no classes tomorrow, June 22.
I feel very unhappy that we have missed classroom lectures for two weeks now. We can supplement this however by posting more actively in this website. (I am also planning a make-up class in the future)
In the meantime, kindly spread the word about the correct URL of our site (especially to PolSci majors). There are 20 students in the course, and I am hoping to hear from more students before next week.
I feel very unhappy that we have missed classroom lectures for two weeks now. We can supplement this however by posting more actively in this website. (I am also planning a make-up class in the future)
In the meantime, kindly spread the word about the correct URL of our site (especially to PolSci majors). There are 20 students in the course, and I am hoping to hear from more students before next week.
Wednesday, June 13, 2007
Getting to Know You
It seems most fitting for a class about media and globalization to first have the predictable yet indispensable exercise of self-presentation in a mediated environment. Obviously the manner of communication in cyberspace is starkly different from face-to-face interaction, with the loss of many symbolic cues--from body language to the rise and fall of voice pitch. But much are added as well--from the adoption of avatars to the narrative closure afforded by one's writing of a beginning, middle, and end. And in both types of communication, the challenge is to make a good first impression. What is frustrating--and exciting--of course is that we simply don't know just how our audience will react, respond, remember, reply. Also, with the affordances of technology: forward, comment, poke, reject, refer, block, flame, spam.
However this site, and this class, is a site of hospitality. It is a site of learning and exchange. It aims to be a space premised not simply on reason and/or emotion, but on responsibility, Roger Silverstone's (2006) lofty requirement for a mediaspace.
I am happy to welcome you to the website of Media and Globalization, Com110.10, 1st Semester SY 2007-2008, a brand new class offered by the Department of Communication. I wish that you treat this online space not simply as a supplement to our offline lectures but as a meaningful resource for learning, an active and vibrant space for discussion, and a shared experience with your fellow classmates and lecturer.
Kindly reply to this post and introduce yourself below so that we can get our discussions going. Aside from your name and course, I'd especially like to know what you wish to gain from this elective, your post-college plans, and what you think about a specific issue in/about the global media.
Switching to a different medium, please bring a 5x7" index card with 2x2" ID photo on Friday, June 22. Please include: name, course, birth date, and contact information (cell phone and email address).
June 22, Friday is the first classroom lecture. Please be prepared with the Silverstone and Rantanen readings.
However this site, and this class, is a site of hospitality. It is a site of learning and exchange. It aims to be a space premised not simply on reason and/or emotion, but on responsibility, Roger Silverstone's (2006) lofty requirement for a mediaspace.
I am happy to welcome you to the website of Media and Globalization, Com110.10, 1st Semester SY 2007-2008, a brand new class offered by the Department of Communication. I wish that you treat this online space not simply as a supplement to our offline lectures but as a meaningful resource for learning, an active and vibrant space for discussion, and a shared experience with your fellow classmates and lecturer.
Kindly reply to this post and introduce yourself below so that we can get our discussions going. Aside from your name and course, I'd especially like to know what you wish to gain from this elective, your post-college plans, and what you think about a specific issue in/about the global media.
Switching to a different medium, please bring a 5x7" index card with 2x2" ID photo on Friday, June 22. Please include: name, course, birth date, and contact information (cell phone and email address).
June 22, Friday is the first classroom lecture. Please be prepared with the Silverstone and Rantanen readings.
Sunday, June 10, 2007
Syllabus: Com110.10 Media and Globalization
Com110.10 Media and Globalization
Lecturer: Jonathan C. Ong
Schedule: Fridays 130-430PM, Com A
1 Semester 2007-2008
Department of Communication
Ateneo de Manila University
I. Course Description
While globalization scholars such as Giddens, Beck, and Sassen identify the increasing interconnectedness of individuals in the compression of time and space, they pay little attention to the role that the media has historically played—from the telegraph to television to the Internet. At the same time there are airport books that now proclaim the “death of distance” and the “flattening” of the world without sufficient emphasis on the cultural and moral implications of having “artificial eyes” but with no hands to act upon the distant Other on our screens. This course then aims to highlight the centrality of media and communications in processes of globalization using a cultural studies approach.
This course involves reviewing key theories in media and globalization side-by-side case studies on popular culture (e.g., American television, Bollywood movies, Koreanovelas), transnational audiences (e.g., Filipino migrants), and media conglomerates (e.g., MTV, Disney, ad agencies). Emphasizing both theoretical and creative work, this new course challenges students to be responsible media consumers and producers in today’s globalized/globalizing world.
II. General Objectives
This course aims to:
• introduce theories and concepts from the fields of globalization and media studies, highlighting key issues and debates from the literature
• underscore the political, social, cultural, and moral relevance in understanding the media’s role in processes of globalization
III. Methodology
Media and communications is an academic discipline that requires much reading—reading from textbooks and academic journals as well as “reading” from media such as film, television, and music. The quintessential Ateneo Communication student is someone who is able to link “theoretical knowledge” gathered from books and “practical knowledge” acquired from exposure to media artifacts. It is the student’s responsibility to keep up with the varied reading materials.
The course consists of lectures, lecturettes, guest lectures from industry professionals, seminar discussions, online discussions, film viewings, research work, and creative work.
IV. Topic Outline
1. Week 1 (June 15): Film-viewing
* As the lecturer is in London at this time, there is film-viewing of Ugly Betty (ABC) and Lost (ABC).
2. Week 2 (June 22): Introduction
• Introduces course aims, methods, and requirements
• Introduces the study of globalization from various academic disciplines and positions “traditional” globalization studies alongside a media and cultural studies framework
• Key readings:
a. Silverstone, R. (1999). Why Study the Media? London: Sage. (Chapter: Globe)
b. Rantanen, T. (2005). The Media and Globalization. London: Sage. (Chapter 1)
3. Week 3 (June 29): History of Mediated Globalization
• Examines the centrality of information and communication technologies in an historical analysis of globalization
• Introduces the concepts of time, space, place
• Seminar debate: When did globalization begin?
• Key readings:
a. Thompson, J. (1995). The Media and Modernity: A Social Theory of the Media. Cambridge: Polity. (Chapter 5)
b. Rantanen, T. (2005). The Media and Globalization. London: Sage. (Chapter 3)
4. Week 4 (July 6): Textual Politics in a Global Context
• Underscores the value of the study of representations within the context of globalization
• Introduces the method of critical discourse analysis as a tool for studying representations
• Case studies: Newspaper articles, travel narratives, tourism ads, lifestyle magazines, talk shows, Ugly Betty.
• Key readings:
a. Macdonald, M. (2003). Exploring Media Discourse. London: Arnold. (Chapter 1)
b. Van Dijk, T. (2000). “New(s) Racism.” In Cottle, S. (ed) Ethnic Minorities and the Media. Buckingham: Open University Press.
5. Week 5 (July 13): Representations of the Other
• Develops a critique of the processes of Other-ing present in popular media representations
• Introduces the concepts of Orientalism, compassion fatigue, media fatigue, and proper distance
• Case studies: Lost (ABC), Battlestar Galactica (SciFi), ID4, television news, telethons.
• Key readings:
a. Silverstone, R. (2006). Media and Morality: On the Rise of the Mediapolis. London: Polity. (Chapter 3)
b. Said, E. (1978). Orientalism. London: Routledge. Pp. 1-28, 49-73.
6. Week 6 (July 20): Audiences in the Age of Globalization
• Presents new trends and issues within the field of audience studies in the context of globalization
• Introduces focus groups and ethnography as tools for studying audiences
• Examines how non-Western audiences use and receive international news and entertainment
• Case study: Filipino fans of Koreanovelas
• Key readings:
a. Gillespie, M. (2005). Media Audiences. London: The Open University Press. (Chapter 4)
b. Kim, Y. (2006). Journeys of Hope. London: Routledge. (Chapter 9)
7. Week 7 (July 27): The Industry Responds
• Guest Lecturers: Howie Severino, Host, I-Witness; Tanke Tankeko, Creative Director, TBWA
• Presents the perspective of a news producer and an advertising executive in relation to issues regarding representations in the media
• Explores news and advertising discourses in relation to processes of Other-ing and commodification
• Key readings:
a. Tester, K. (2004). “September 11, 2001: Sociological Reflections.” In Paterson, C. & A. Sreberny. International News in the 21st Century. Hants: University of Luton Press.
b. Mazzarella, W. (2003). Shoveling Smoke: Advertising and Globalization in Contemporary India. (Chapter 1)
8. Week 8 (Aug 3): The Nation and National Identity
• Guest Lecturer: Nicole Curato, MA, University of Manchester
* Exposes the “nation” as a cultural and mediated narrative
* Examines the various new tensions in identity construction as a result of transnational connections and disconnections
• Introduces the concepts of imagined community, banal nationalism
• Seminar: How powerful is the nation in a globalizing world?
• Key readings:
a. Anderson, B. (1983). Imagined Communities. London: Verso. (Chapters 1-2)
b. Madianou, M. (2005). Mediating the Nation. London: UCL Press. (Chapter 5)
9. Week 9 (Aug 10): Case Study Presentations Batch 1 (Representations)
• Students present case studies analyzing global media representations
10. Week 10 (Aug 17): Diaspora and Transnationalism
* Discusses how and with what consequences diasporic communities use and receive media
• Problematizes the fixity of “nation” and “culture” in light of transnational communities and their media
• Film viewing: Bend It Like Beckham (India), Milan (Philippines)
• Key readings:
a. Gillespie, M. (1995). Television, Ethnicity, and Cultural Change. London: Routledge. (Chapter 1)
b. Appadurai, A. (1990). Modernity at Large. Minneapolis: University of Minnesota Press.
11. Week 11 (Aug 24): Case Study Presentations Batch 2 (Audiences)
• Students present case studies analyzing audiences in the context of globalization
12. Week 12 (Aug 31): The Philippine Diaspora
• Guest Lecturer: Jason Cabanes, ASEAN Research Fellow, National University of Singapore
• Discusses particular qualities of Filipino diasporic communities
• Key readings:
a. Ignacio, E.N. (2005). Building Diaspora: Filipino Cultural Community Formation on the Internet. New Jersey: Rutgers University Press. (Chapter 3)
b. Aguilar, F.V. (2004). “Is there a transnation?” In Yeoh, B. & K. Willis (eds). State/Nation/Transnation. London: Routledge.
13. Week 13 (Sept 7): Identity Politics and Resistance
• Addresses the question “Can the subaltern speak?” in a global media environment
• Discusses issues of self-representation, resistance movements, culture jamming
• Case studies: We Are Not Afraid, PerezHilton, Adbusters, Anti-globalization movements
• Key readings:
a. Phillips, A. (1996). “Dealing with Difference: A Politics of Ideas or a Politics of Presence.” In Benhabib, S. (ed.) Democracy and Difference. Princeton: Princeton University Press.
b. Mitra, A. (2001). “Marginal Voices in Cyberspace”. In New Media & Society, 3 (1).
14. Week 14 (Sept 14): Presentation of Creative Projects
15. Week 15 (Sept 21): Cosmopolitanism, Media and Morality Part 1
• Underscores the moral role of all participants in the global media: owners, producers, actors, and audiences
• Introduces the concepts of public sphere, mediapolis, responsibility, cosmopolitanism, and risk society
• Key readings:
a. Silverstone, R. (2006). Media and Morality: On the Rise of the Mediapolis. London: Polity. (Chapter 1)
b. Beck, U. (2007). “Global Generations in World Risk Society.” Public Lecture at the London School of Economics.
16. Week 16 (Sept 28): Cosmopolitanism, Media and Morality Part 2
• Opens up the debate on cosmopolitanism and its possibilities (or impossibilities)
• Links cosmopolitanism to concepts of hybridity and the “third space”
• Case studies: local and international audiences of distant suffering; empirical studies and reflections on September 11
• Key readings:
a. Ang, I. (2001) On Not Speaking Chinese. London: Routledge. (Chapter 1)
b. Ong, J.C. (2007). “Children Watching Children: How Filipino Kids Perceive Suffering in International News Media”. MIT Media in Transition Conference Paper. Cambridge, Massachusetts.
17. Week 17 (Oct 4): Conclusion
• Presents a summary of the course and provides suggestions as to its application in everyday life
• Key readings:
1. Bauman, Z. (2001). “Whatever happened to compassion?” In Bentley, T. & Stedman, J. (eds.) (2001). The Moral Universe. London: Demos.
2. Orgad, S. (2007). “The Internet as a Moral Space: The Legacy of Roger Silverstone.” In New Media & Society, 9 (1).
V. Course Requirements
1) Case study - 35%
2) Creative project – 25%
3) Participation – 20%
4) Quizzes – 20%
1 - The case study is a small-scale empirical research project to be carried out by groups of not more than three (3) students. Students have a choice of analyzing either global media texts or audiences using key theories and concepts discussed in class. They are supposed to use appropriate research methods in the case study.
Weeks 9 and 11 are when students are supposed to present preliminary findings for feedback. The presentation counts as 10% of the grade, with the final paper comprising the remaining 25%. Submission of the paper is on October 6 via email to Jonathan Ong and Jason Cabanes. Papers are marked independently and averaged.
2 – The creative project (documentary, fiction film, ad campaign, webisodes, website, “media event”, debate, etc) is an attempt to challenge students to become effective and responsible media producers in the age of globalization. The objective of the creative project is to provoke further debate in a specific issue (or issues) discussed in class. This is to be accomplished by groups of not more than five (5) students. Examples of creative projects may be: 1) a Philippine AdBusters-type of blog, 2) a fashion show that exhibits the homogenization vs heterogenization debate, 3) a documentary that represents distant suffering using the concept of proper distance, 4) a reality TV program that tries to find the “ultimate cosmopolitan.”
3 – Participation takes into account classroom discussions and online discussions. Students are expected to display critical thinking, wide reading, and the ability to link concepts from the various lectures and even from their other classes.
4 – There will be at least four quizzes throughout the term. Quizzes can be essay-based or can take the form of class presentations.
VI. Biographical Notes
Jonathan C. Ong graduated AB Communication from Ateneo de Manila University (summa cum laude) in 2003. Since then, he has worked at McCann-Erickson, GMA Network, and the British Broadcasting Company. He is currently completing his MSc dissertation at the London School of Economics on how Filipinos in London construct their identity in the rituals of news reception and use of videoke. His research interests are on media and migration, media and morality, and mediated public participation.
VII. Contact Information
Contact the lecturer at bertiebott@hotmail.com with COM110.10 on the subject line. He holds office at the Department of Communication every Tuesday, Thursday, and Friday. Students (individually or in groups) should sign up for consultation in this online sign-up sheet. Office hours can be used to clarify theories discussed in class, get feedback from class assignments, discuss the readings, etc. Students are encouraged to meet with the lecturer at least once during the term.
Lecturer: Jonathan C. Ong
Schedule: Fridays 130-430PM, Com A
1 Semester 2007-2008
Department of Communication
Ateneo de Manila University
I. Course Description
While globalization scholars such as Giddens, Beck, and Sassen identify the increasing interconnectedness of individuals in the compression of time and space, they pay little attention to the role that the media has historically played—from the telegraph to television to the Internet. At the same time there are airport books that now proclaim the “death of distance” and the “flattening” of the world without sufficient emphasis on the cultural and moral implications of having “artificial eyes” but with no hands to act upon the distant Other on our screens. This course then aims to highlight the centrality of media and communications in processes of globalization using a cultural studies approach.
This course involves reviewing key theories in media and globalization side-by-side case studies on popular culture (e.g., American television, Bollywood movies, Koreanovelas), transnational audiences (e.g., Filipino migrants), and media conglomerates (e.g., MTV, Disney, ad agencies). Emphasizing both theoretical and creative work, this new course challenges students to be responsible media consumers and producers in today’s globalized/globalizing world.
II. General Objectives
This course aims to:
• introduce theories and concepts from the fields of globalization and media studies, highlighting key issues and debates from the literature
• underscore the political, social, cultural, and moral relevance in understanding the media’s role in processes of globalization
III. Methodology
Media and communications is an academic discipline that requires much reading—reading from textbooks and academic journals as well as “reading” from media such as film, television, and music. The quintessential Ateneo Communication student is someone who is able to link “theoretical knowledge” gathered from books and “practical knowledge” acquired from exposure to media artifacts. It is the student’s responsibility to keep up with the varied reading materials.
The course consists of lectures, lecturettes, guest lectures from industry professionals, seminar discussions, online discussions, film viewings, research work, and creative work.
IV. Topic Outline
1. Week 1 (June 15): Film-viewing
* As the lecturer is in London at this time, there is film-viewing of Ugly Betty (ABC) and Lost (ABC).
2. Week 2 (June 22): Introduction
• Introduces course aims, methods, and requirements
• Introduces the study of globalization from various academic disciplines and positions “traditional” globalization studies alongside a media and cultural studies framework
• Key readings:
a. Silverstone, R. (1999). Why Study the Media? London: Sage. (Chapter: Globe)
b. Rantanen, T. (2005). The Media and Globalization. London: Sage. (Chapter 1)
3. Week 3 (June 29): History of Mediated Globalization
• Examines the centrality of information and communication technologies in an historical analysis of globalization
• Introduces the concepts of time, space, place
• Seminar debate: When did globalization begin?
• Key readings:
a. Thompson, J. (1995). The Media and Modernity: A Social Theory of the Media. Cambridge: Polity. (Chapter 5)
b. Rantanen, T. (2005). The Media and Globalization. London: Sage. (Chapter 3)
4. Week 4 (July 6): Textual Politics in a Global Context
• Underscores the value of the study of representations within the context of globalization
• Introduces the method of critical discourse analysis as a tool for studying representations
• Case studies: Newspaper articles, travel narratives, tourism ads, lifestyle magazines, talk shows, Ugly Betty.
• Key readings:
a. Macdonald, M. (2003). Exploring Media Discourse. London: Arnold. (Chapter 1)
b. Van Dijk, T. (2000). “New(s) Racism.” In Cottle, S. (ed) Ethnic Minorities and the Media. Buckingham: Open University Press.
5. Week 5 (July 13): Representations of the Other
• Develops a critique of the processes of Other-ing present in popular media representations
• Introduces the concepts of Orientalism, compassion fatigue, media fatigue, and proper distance
• Case studies: Lost (ABC), Battlestar Galactica (SciFi), ID4, television news, telethons.
• Key readings:
a. Silverstone, R. (2006). Media and Morality: On the Rise of the Mediapolis. London: Polity. (Chapter 3)
b. Said, E. (1978). Orientalism. London: Routledge. Pp. 1-28, 49-73.
6. Week 6 (July 20): Audiences in the Age of Globalization
• Presents new trends and issues within the field of audience studies in the context of globalization
• Introduces focus groups and ethnography as tools for studying audiences
• Examines how non-Western audiences use and receive international news and entertainment
• Case study: Filipino fans of Koreanovelas
• Key readings:
a. Gillespie, M. (2005). Media Audiences. London: The Open University Press. (Chapter 4)
b. Kim, Y. (2006). Journeys of Hope. London: Routledge. (Chapter 9)
7. Week 7 (July 27): The Industry Responds
• Guest Lecturers: Howie Severino, Host, I-Witness; Tanke Tankeko, Creative Director, TBWA
• Presents the perspective of a news producer and an advertising executive in relation to issues regarding representations in the media
• Explores news and advertising discourses in relation to processes of Other-ing and commodification
• Key readings:
a. Tester, K. (2004). “September 11, 2001: Sociological Reflections.” In Paterson, C. & A. Sreberny. International News in the 21st Century. Hants: University of Luton Press.
b. Mazzarella, W. (2003). Shoveling Smoke: Advertising and Globalization in Contemporary India. (Chapter 1)
8. Week 8 (Aug 3): The Nation and National Identity
• Guest Lecturer: Nicole Curato, MA, University of Manchester
* Exposes the “nation” as a cultural and mediated narrative
* Examines the various new tensions in identity construction as a result of transnational connections and disconnections
• Introduces the concepts of imagined community, banal nationalism
• Seminar: How powerful is the nation in a globalizing world?
• Key readings:
a. Anderson, B. (1983). Imagined Communities. London: Verso. (Chapters 1-2)
b. Madianou, M. (2005). Mediating the Nation. London: UCL Press. (Chapter 5)
9. Week 9 (Aug 10): Case Study Presentations Batch 1 (Representations)
• Students present case studies analyzing global media representations
10. Week 10 (Aug 17): Diaspora and Transnationalism
* Discusses how and with what consequences diasporic communities use and receive media
• Problematizes the fixity of “nation” and “culture” in light of transnational communities and their media
• Film viewing: Bend It Like Beckham (India), Milan (Philippines)
• Key readings:
a. Gillespie, M. (1995). Television, Ethnicity, and Cultural Change. London: Routledge. (Chapter 1)
b. Appadurai, A. (1990). Modernity at Large. Minneapolis: University of Minnesota Press.
11. Week 11 (Aug 24): Case Study Presentations Batch 2 (Audiences)
• Students present case studies analyzing audiences in the context of globalization
12. Week 12 (Aug 31): The Philippine Diaspora
• Guest Lecturer: Jason Cabanes, ASEAN Research Fellow, National University of Singapore
• Discusses particular qualities of Filipino diasporic communities
• Key readings:
a. Ignacio, E.N. (2005). Building Diaspora: Filipino Cultural Community Formation on the Internet. New Jersey: Rutgers University Press. (Chapter 3)
b. Aguilar, F.V. (2004). “Is there a transnation?” In Yeoh, B. & K. Willis (eds). State/Nation/Transnation. London: Routledge.
13. Week 13 (Sept 7): Identity Politics and Resistance
• Addresses the question “Can the subaltern speak?” in a global media environment
• Discusses issues of self-representation, resistance movements, culture jamming
• Case studies: We Are Not Afraid, PerezHilton, Adbusters, Anti-globalization movements
• Key readings:
a. Phillips, A. (1996). “Dealing with Difference: A Politics of Ideas or a Politics of Presence.” In Benhabib, S. (ed.) Democracy and Difference. Princeton: Princeton University Press.
b. Mitra, A. (2001). “Marginal Voices in Cyberspace”. In New Media & Society, 3 (1).
14. Week 14 (Sept 14): Presentation of Creative Projects
15. Week 15 (Sept 21): Cosmopolitanism, Media and Morality Part 1
• Underscores the moral role of all participants in the global media: owners, producers, actors, and audiences
• Introduces the concepts of public sphere, mediapolis, responsibility, cosmopolitanism, and risk society
• Key readings:
a. Silverstone, R. (2006). Media and Morality: On the Rise of the Mediapolis. London: Polity. (Chapter 1)
b. Beck, U. (2007). “Global Generations in World Risk Society.” Public Lecture at the London School of Economics.
16. Week 16 (Sept 28): Cosmopolitanism, Media and Morality Part 2
• Opens up the debate on cosmopolitanism and its possibilities (or impossibilities)
• Links cosmopolitanism to concepts of hybridity and the “third space”
• Case studies: local and international audiences of distant suffering; empirical studies and reflections on September 11
• Key readings:
a. Ang, I. (2001) On Not Speaking Chinese. London: Routledge. (Chapter 1)
b. Ong, J.C. (2007). “Children Watching Children: How Filipino Kids Perceive Suffering in International News Media”. MIT Media in Transition Conference Paper. Cambridge, Massachusetts.
17. Week 17 (Oct 4): Conclusion
• Presents a summary of the course and provides suggestions as to its application in everyday life
• Key readings:
1. Bauman, Z. (2001). “Whatever happened to compassion?” In Bentley, T. & Stedman, J. (eds.) (2001). The Moral Universe. London: Demos.
2. Orgad, S. (2007). “The Internet as a Moral Space: The Legacy of Roger Silverstone.” In New Media & Society, 9 (1).
V. Course Requirements
1) Case study - 35%
2) Creative project – 25%
3) Participation – 20%
4) Quizzes – 20%
1 - The case study is a small-scale empirical research project to be carried out by groups of not more than three (3) students. Students have a choice of analyzing either global media texts or audiences using key theories and concepts discussed in class. They are supposed to use appropriate research methods in the case study.
Weeks 9 and 11 are when students are supposed to present preliminary findings for feedback. The presentation counts as 10% of the grade, with the final paper comprising the remaining 25%. Submission of the paper is on October 6 via email to Jonathan Ong and Jason Cabanes. Papers are marked independently and averaged.
2 – The creative project (documentary, fiction film, ad campaign, webisodes, website, “media event”, debate, etc) is an attempt to challenge students to become effective and responsible media producers in the age of globalization. The objective of the creative project is to provoke further debate in a specific issue (or issues) discussed in class. This is to be accomplished by groups of not more than five (5) students. Examples of creative projects may be: 1) a Philippine AdBusters-type of blog, 2) a fashion show that exhibits the homogenization vs heterogenization debate, 3) a documentary that represents distant suffering using the concept of proper distance, 4) a reality TV program that tries to find the “ultimate cosmopolitan.”
3 – Participation takes into account classroom discussions and online discussions. Students are expected to display critical thinking, wide reading, and the ability to link concepts from the various lectures and even from their other classes.
4 – There will be at least four quizzes throughout the term. Quizzes can be essay-based or can take the form of class presentations.
VI. Biographical Notes
Jonathan C. Ong graduated AB Communication from Ateneo de Manila University (summa cum laude) in 2003. Since then, he has worked at McCann-Erickson, GMA Network, and the British Broadcasting Company. He is currently completing his MSc dissertation at the London School of Economics on how Filipinos in London construct their identity in the rituals of news reception and use of videoke. His research interests are on media and migration, media and morality, and mediated public participation.
VII. Contact Information
Contact the lecturer at bertiebott@hotmail.com with COM110.10 on the subject line. He holds office at the Department of Communication every Tuesday, Thursday, and Friday. Students (individually or in groups) should sign up for consultation in this online sign-up sheet. Office hours can be used to clarify theories discussed in class, get feedback from class assignments, discuss the readings, etc. Students are encouraged to meet with the lecturer at least once during the term.
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